At CUBE Group, we read tourism data not as a snapshot, but as a signal. While Bali’s cultural depth gives the island its identity, performance data reveals how that identity translates into sustained demand. The Bali Epicentrum Tourism Data provided by BPPD Bali, November 2025 provides a clear picture of Bali’s current tourism dynamics and what they mean for long-term, disciplined investment in Bali
In November 2025, Bali recorded 529,784 international tourist arrivals through Ngurah Rai International Airport. Cumulatively, from January to November 2025, total international arrivals reached 6,574,664 visitors, surpassing the annual projection at 101.15%
Comparing to last year,
This level of performance reflects consistency rather than seasonal volatility an essential foundation for resilient Bali hospitality investment.
ETD November 2025 shows a diversified mix of source markets. The Top contributing countries include:
Australia remains the dominant market, while India and China contribute strong volume across the year. Russia continues to emerge as a long-stay market, supporting demand outside peak seasons.
This diversified profile reduces dependency risk and strengthens long-term Bali property investment fundamentals.
Analysis:
Australia remains Bali’s single most important source market, growing slightly year-on-year and holding a stable share. This confirms Australia as Bali’s baseline demand engine, reliable, repeat-driven, and largely immune to short-term volatility. For hospitality investors, this market underpins year-round occupancy.
Analysis:
India remains firmly in second position, though arrivals dipped marginally year-on-year. This suggests normalisation rather than decline, following strong post-pandemic surges. India continues to be a high-impact market due to longer stays, group travel, and event-based tourism.
Analysis:
China shows one of the strongest year-on-year gains among the top markets. This confirms a steady return of outbound Chinese travel, adding upside to Bali’s demand mix without overwhelming capacity. Strategically positive for long-term growth, not speculative spikes.
Analysis:
A slight numerical decline, but market share remains consistent. South Korea continues to function as a predictable mid-volume contributor, valued for steady travel patterns rather than growth volatility.
Analysis:
US arrivals increased both in volume and share. This reflects growing long-haul confidence and positions the US as a high-spend, long-stay market, particularly relevant for premium and experiential hospitality assets.
Analysis:
UK arrivals are stable with a slight share increase year-on-year. This confirms the UK as a core European market, typically associated with longer stays and higher ADR contribution, especially in premium destinations.
Analysis:
Malaysia saw a moderate decline in both volume and share. This may reflect short-haul substitution effects (regional alternatives or timing shifts) rather than structural weakness. Still an important proximity market, but less dominant than in 2024.
Analysis:
Russian arrivals declined year-on-year. However, Russia remains a strategic long-stay market, often contributing during shoulder seasons. The decline suggests recalibration, not exit.
Analysis:
Singapore saw a noticeable drop. As a short-stay, high-frequency market, Singaporean travel is more sensitive to pricing and alternative destinations. This reinforces why short-haul markets fluctuate more than long-haul ones.
Analysis:
While absolute numbers dipped slightly, France remains firmly in the Top 10 and represents a high-quality European segment: long stays, higher spend, and strong alignment with premium hospitality.
Bali’s tourism recovery in 2025 has not been uniform and that’s exactly what makes it strong. When we look closer at the numbers, a clear story emerges: different markets dominate at different moments, creating balance, resilience, and continuity across the year.
By comparing January–June with July–November, we can see how Bali transitioned from early-year stability into peak-season strength without becoming dependent on a single source market.
Australia remained Bali’s largest source market throughout 2025.
What this tells us:
Australia provides Bali with a reliable baseline of demand. This consistency is critical for hotel occupancy planning and underpins stable Bali hospitality investment throughout the year, not just during peak months.
India ranked consistently among the top three contributors in both halves of the year.
What this tells us:
India is no longer an emerging market, it is a structural demand pillar. Indian travelers typically stay longer and travel in groups, supporting both occupancy and length of stay metrics that strengthen Bali property investment fundamentals.
China’s recovery followed a different rhythm.
What this tells us:
China’s return adds upside, not dependency. Its gradual re-entry strengthens Bali’s demand mix without distorting pricing or overwhelming infrastructure, a positive signal for long-term Bali real estate stability.
The UK and key European markets (France, Germany, Netherlands) showed a clear seasonal pattern.
What this tells us:
European travelers tend to stay longer and spend more, supporting ADR growth. Their seasonal concentration complements Asia-Pacific demand, creating natural demand layering that benefits premium Bali hospitality investment.
South Korea maintained a consistent position within the Top 5 markets.
What this tells us:
This market adds predictability rather than volatility, reinforcing Bali’s diversified demand base and reducing reliance on any single region.
Russia and several Eurasian markets appeared consistently in the Top 15.
What this tells us:
These markets quietly strengthen year-round performance, especially valuable for destinations like Uluwatu that benefit from longer stays and higher-end travelers.
When comparing the two periods:
Rather than peaking and collapsing, Bali’s demand rotated, one market easing as another strengthened. That rotation is exactly what investors look for in resilient destinations.
Why this matters for long-term investment in Bali
From an investor perspective, the data confirms three critical strengths:
This is why professionally managed assets particularly in premium corridors like Uluwatu, remain well positioned for long-horizon investment in Bali.
Tourism demand is closely tied to accessibility. In November 2025, Bali was supported by:
Arrivals and departures remained balanced, indicating stable travel flows rather than short-term surges. For investors, this level of connectivity underpins predictable demand and supports sustainable investment in Bali
Between January and October 2025, classified hotels in Bali recorded:
These figures suggest healthy utilisation and improving stay behaviour. Longer stays combined with stable occupancy directly support revenue resilience and operational efficiency across professionally managed Bali hospitality investment assets
Alongside international arrivals, Bali recorded 8.73 million domestic tourist arrivals between January and November 2025. Domestic travel continues to provide a strong baseline of demand, reinforcing occupancy during global or seasonal fluctuations
This dual-demand structure strengthens the long-term case for investment in Bali, particularly in hospitality-led Bali real estate.
In high-quality destinations such as the Southern Peninsula and Uluwatu, these trends are amplified. Limited land supply, diversified international demand, longer stays, and strong connectivity combine to support resilient Uluwatu investment, especially for hospitality assets designed for longevity rather than short-term yield.
The ETD November 2025 data confirms a clear reality: Bali’s tourism performance is balanced, diversified, and structurally sound. For CUBE Group, this reinforces our belief that culturally aligned, well-structured investment in Bali, particularly across Bali hospitality investment and premium Bali property investment, remains positioned for long-term relevance and value.
This is how we align culture with capital.
This is how we invest with intention.
